MAKE BELIEVE ran in Portland, Oregon, and ShortsHD premiered the festival-winning Firefly shorts The Problem with Percival, The Grand Design, and No. 6 on DIRECTV, Dish Network, and AT&T U-Verse, with iTunes to follow.
July 2011
MAKE BELIEVE played the the Alamo Drafthouse in Austin, Texas; the Seoul International Youth Film Festival in Seoul, Korea; and a run at San Francisco's Balboa Theater.
June 2011
With its theatrical release adding a "thumbs up!" from Ebert and praise from the NY Times, the Wall Street Journal, and more to its positive press, MAKE BELIEVE continued its theatrical run in Santa Monica, Chicago, and Mexico City.
May 2011
MAKE BELIEVE began its theatrical run, playing the Independent Film Festival Boston; Cinema Village in New York, with a premiere at the historic Friar's Club; Chicago's Facets Cinematheque; and, with a premiere party at the world famous Magic Castle, the Laemmle Sunset 5 in LA!
March 2011
MAKE BELIEVE announced its Showtime run while Firefly continued to partner with Crowd Starter and Arrow Entertainment on a domestic theatrical and overseas distribution. Sneak peak screenings and festivals - including the Hawaii International Film Festival - continued, and the pre-order DVD, posters, and decks of cards went on sale.
February 2011
MAKE BELIEVE had its first sneak peak screening as part of the 2011 World Magic Seminar in Las Vegas and announced its world television premiere on Showtime on April 12. Meanwhile, on LA stages, the star-filled UNSCREENED sold out its run, including an extension, while DIRT drew strong reviews across the board.

One girl, her mother's secret work, and 14 billion years of the cosmic machine.
Firefly presented an LA-premiere staged reading of Anthropocene, a new play by Ben Wendel, on Sunday 8/23/26 at Outside In Theatre. Following on its award-nominated London run, Anthropocene’s special Los Angeles event was directed by Jennifer Chambers and starred Rosie Yates, Steven Klein, Manny Spero, Tara Karsian, and Zylan Brooks. It was produced by Heather Holme and Steven Klein.